Strategic Creative for Safety-First Autonomy
A look into my work with Motional’s Marketing & Communications team. Motional is a joint venture between Hyundai Motor Group and Aptiv, building safe, driverless vehicles with people at the center, focused on safer roads, better access to transportation, and real impact on how communities move. My role translates that mission into thoughtful, engaging social content that feels clear, approachable, and true to Motional’s safety-first culture as the company moves closer to commercialization.
CES Teaser Video Announcement
For CES 2026, in collaboration with the Marketing and Communications team, I led the creation of a two-phase video campaign designed to build anticipation and momentum ahead of the event. The project included an initial teaser announcement followed by a second video released closer to CES, reinforcing key messaging and visibility. CES is organized annually by the Consumer Technology Association and held each January at the Las Vegas Convention Center. This marked a pivotal moment for Motional, as we partnered with Hyundai to showcase the IONIQ 5 Robotaxi through a live demo experience.
Driving into 2026
Created to mark the New Year, this motion graphic symbolizes Motional’s ongoing journey toward commercialization.
LinkedIn Hiring Visual
Using Motional’s brand guidelines, I designed a hiring graphic for LinkedIn aimed at boosting online recruitment engagement and attracting new talent to the growing Motional team.
